Pre-orders in the US may have been less than stellar, but the new iPhone 18 Pro models are a huge hit in China. Local publications report that a total of over 7 million units have been pre-ordered across all channels. Pre-orders for the iPhone 18 Pro and iPhone 18 Pro Max started late in the evening of September 12 (Saturday) at 8pm. Retailer JD ran out of available units in under a minute. We don’t know how many units JD had on hand, but there are similar stories from other retailers. Sales revenue from iPhone 18 Pro and Pro Max pre-orders on Tmall was double what the iPhone 17 Pro and...
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