According to a new release by Omdia, Samsung led the European smartphone market (excluding Russia) in 2025, with 46.6 million units shipped and a 35% market share. Apple was in second with 36.9 million units and 27% market share, followed by Xiaomi with 21.8 million shipments and a 16% slice of the pie, Motorola with 7.7 million units shipped and 6% market share, and Honor reaching the Top 5 for the first time with 3.8 million devices shipped for a 3% market share. Interestingly, Apple and Honor were the only Top 5 brands actually growing in Europe compared to 2024, by 6% and 4%,...
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